Asus, the Taiwanese giant has announced that it is entering into the commercial PC market. The company will be launching a series of notebooks, personal computers, all-in-ones, and mobile workstations for its customers. Asus is planning to launch between 10 to 12 devices in this lineup and is working with channel partners and system integrators in India to work it out. Moreover, value-added-services (VAS) like warranty extension, accidental damage protection, hard disk retention, and priority service will be offered by Asus to its enterprise customers.

Dinesh Sharma, business head, commercial PC and smartphone, system business group, Asus India said, “We have been planning to enter the commercial segment this year. With the expertise and understanding that we have gained about the Indian market, we feel the time has come for us to foray into the commercial segment,”.

According to the reports of IDC (International Data Corporation) sales of laptops due to remote working has hiked with a figure of 105.5% YoY (year on year) in the June quarter. It took a 5.1% market share in India and Asus was the fifth PC brand leading in the country. 

Singh explained the role of partnerships in the commercial sector and emphasized on the key part of system integrators, responsible for providing solutions to organizations. He added that despite online platforms like Amazon giving B2B sales, 90% of commercial business is offline and a huge chunk of PC sales happen offline. Keeping this parameter in mind Singh added “Asus will work closely with the system integrator channel in the country”.