A new startup, Zomentum, is helping IT partners to bring their sales process together which as a result increases their revenue and allows them to close more sales in less time. The platform’s goal is to build a strong IT partner network that acts as an effective sales channel to promote the hyperlocal IT market.

“SMBs are often so focused on helping customers that they end up strapped for time to select the right technology that suits their business needs. Increasingly, more and more IT channel partners are assuming the role of trusted advisors to these SMBs for their technology needs,”

said Shruti Ghatge, co-founder and chief executive of Zomentum.

Based on Zomentum’s internal research, the IT partners using this platform are able to create documents 70% faster and close twice as many deals with a 600% increase in deal value. They are also seeing a 2X increase in conversion.

As these stats are very impressive, they have raised $13 million in its Series A round from existing investors Elevation Capital and Accel, and Greenoaks Capital. The new round had participation from Eight Roads Ventures and to-date raise to $17.1 million.

“We see an opportunity to leverage the power of AI and data science to enable business insights for these channel partners. We want our partners and their clients to leverage AI-enabled Business Intelligence to help gain actionable insights and take smart decisions, something that until now, was available only to enterprises,”

said Rahil Shah, co-founder and chief technology officer of Zomentum

Looking forward, Ghatge said the goals of the startup is to deploy the fresh capital to expand its presence in the market and broaden its product offerings with features such as vCIO, QBR and assessments because as of now 80% of their customers are in the United States.

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