SoftIron, the world-leader in task-specific appliances for scale-out data center solutions, announced an exciting new edition to their team by appointing Phil Crocker to the role of VP Business Development and Channel.

“The addition of Phil Crocker, a proven leader who has built tremendously successful partner programs, is a real boon for SoftIron. We’re reinventing what is possible – not only in performance for data center appliances –  but also in the approach of operationalizing open source solutions that empower our customers. Phil Crocker joining SoftIron gives us one of the brightest minds in the industry and I strongly believe in his ability to further drive the benefits that SoftIron has engineered for our partners and customers with our task-specific hardware approach.”

Phil Straw, CEO of SoftIron.

Crocker previously worked at Panasas, as the Sr. Director of Channel and Business Development, where he developed and implemented the accoladed ‘Panasas Accelerate’ Partner Program. The program created an average annual 70% partner revenue mix which was largely beneficial to the company. Before Panasas, Crocker was appointed as Global Channels Director for EMC/Isilon where he co-founded Isilon’s EMEA entity and drove early European channel revenues. He then led the development and post-acquisition transition of the company’s channel program, resulting in a $1BN annual partner revenue run-rate. In addition, Crocker was recognized as a ‘CRN Channel Chief’ five times.

With Crocker’s experience, SoftIron has assigned him the role of leading the company’s growing business development team and building out its channel partner program with a focus on HyperDrive®, SoftIron’s flagship open source-based, software-defined storage solution.

Phil Crocker, newly appointed Vice President of Business Development and Channel for SoftIron states

“As a challenger in the data center appliances industry, SoftIron places high value on being strategic. We’re playing the long game and are laser-focused on extracting the most value out of every decision we make. An approach that maximizes the benefits of each and every win is how we’re going to build our sales organization and channel strategy, which is where hand-picked partners will feature. I am confident that as our channel partners come to understand the full spectrum of the package that SoftIron is bringing to them and their customers, they are going to see us as a critical link in their go-to-market offering. This is one ride they’re not going to want to miss out on.”

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