Press Release

TIM, the leading 4G operator in Brazil, has teamed up with DigitalReef, a global mobile marketing and advertising technology company, to create a new marketing and advertising channel using the “My TIM” application. The application will now send more assertive and personalized push notifications according to the profile of each individual customer.

“The partnership with DigitalReef reinforces TIM’s work on several fronts and in unique strategies. Our mobile marketing initiatives prioritize the customer experience and the customer can count on targeted content and communication, adding value to the service offered by the company”.

RENATO CIUCHINI, TIM BRASIL’S VICE PRESIDENT OF STRATEGY AND TRANSFORMATION.

“We are very committed to working with TIM to drive their marketing and advertising capabilities even further, maximizing value and enhancing the overall customer experience. Our comprehensive platform will help TIM make the most of this sales channel.”

DIGITALREEF CEO MAURIZIO ANGELONE.